How to handle budget cuts before a renewal
Your customer says their budget has been cut as you discuss the upcoming renewal.
What they might say
- “Budget's tight this year.”
- “We've been asked to cut software spending.”
- “I don't think we can renew at this price.”
What's usually behind it
Your customer may still value the product but face tighter spending rules. You need to understand what they can approve before discussing changes to the renewal.
What you can say
- Thanks for being upfront about that.
- What would make the renewal easier to approve?
- Let's work through the options around those limits.
Try not to
- Offering a discount before understanding the cut.
- Pushing for expansion while the renewal is at risk.
How Earshot helps in the moment
Earshot listens live, shows one short card with a suggested line, and nudges you on pace so you can give the customer room to explain.
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